The ability to register for events online is becoming an increasingly sought-after amenity. It provides a high level of ease for the site owners as well as the visitors of the site. And practically everybody with a website can access this function if they have one.
If you are a web designer, you can have experienced a rise in the number of requests from your clients for event registration capabilities during the past few years. Covid-19 served to hasten the trend of organizations moving away from traditional techniques, which were already in motion before the pandemic.
This article will discuss some tips to follow before taking event registrations on a website.
Table of Contents
1. Event type and how often there will be an event
The nature and the frequency of the events are very important. Take into consideration a customer that only organizes one conference per year. On the other hand, someone who organizes regular get-togethers may have very different requirements.
Customers who need to register for more than one event would benefit from a registration system connected to a calendar. At the same time, the users would then be able to view events in chronological order. In addition, a listing of forthcoming events can be incorporated into the website’s homepage straightforwardly.
In-person and online events typically differ in significant ways. When you use a platform for remote meetings, such as Google Meet, you will need to provide registrants with a link. But instead of using a separate registration system, why not use one integrated directly into the platform? That would bring another level of ease for everyone involved.
2. Pay attention towards data collection.
According to our experience, most event registration systems will request basic contact information such as name, email address etc. Information like mailing addresses and phone numbers will also be necessary to ensure compliance with online payment platforms.
Access to the data that has been acquired is also a crucial factor. Usually, there will be a user interface based on the web for viewing registrations. Even more, flexibility can be achieved by exporting and sharing that data in various formats.
Last but not least, consider how the data you provide during registration can be connected to other services you already use. For instance, email opt-in could establish a connection with a service provider like MailChimp. Because of this piece of automation, providing maintenance will be considerably simpler.
3. Maintaining communication even after the events.
Maintaining communication with those who have registered for an event both before and after the event is essential. It is a method for delivering the most recent information and providing useful reminders. In addition, you can get feedback from users at every stage of the process.
Any functionality that integrates with your already existing communication tools can make this process easier. At the very least, a choice to target the attendees of a certain event should be available.
It’s important to remember that communicating with someone involves more than just sending an email. Additionally, your website has the potential to act as an important hub. It can host information about the event and give registrants the ability to make modifications to their reservations.
Conclusion
When it comes to registering for events online, the main intention is to develop a user-friendly and straightforward process. On the other side, it must also be able to cater to the customers’ requirements. When it comes to the administration of registrations and the collection of data, it should provide flexibility.
Choosing the right platform could be the one thing that stands in the way of accomplishing this goal. Because there are so many choices, choosing an appropriate platform can be challenging.
