5 Key Metrics to Measure User Engagement in Mobile Applications

October 3, 2022by admin

Metrics that measure the performance of mobile apps are one of the most effective approaches to evaluating an app’s capabilities. These metrics assist you in identifying problems that hinder the user experience and areas in which there is room for development from a purely technical perspective.

At the same time, one might think that statistics such as clicks and the number of app downloads are sufficient to measure the effectiveness of your mobile app engagement. But that’s not true.

Below we have listed the top 5 metrics that can assist you in tracking the success and engagement of your mobile app.

1. Number of users in total

It refers to the total number of times your mobile application has been downloaded and installed since it was first made available to users. When measuring your mobile user acquisition, it is essential to keep track of the number of people who use your app regularly. However, can we guarantee that a user would utilize your app simply because they have downloaded and installed it on their device? The answer is no.

Important: According to research, 28 percent of applications are deleted within the first month after installation. The same research says that most uninstallations from the above number (70%) occur within the first week after installation.

2. The number of users who are active

These stats reveal the number of users who use the app regularly. It is not the same as the number of people that downloaded it. It can provide you with a clear picture of your app’s growth and usability.

Imagine that your active user counts are constantly showing an upward trend. If this is the case, it is a sign that your app is awesome and is loved by many. It means that it is profitable. The number of users using the app should be higher than the number of new users.

3. Session Interval

The time that elapses between two consecutive customer sessions utilizing your app is referred to as the session interval. It is necessary to obtain fast feedback on whether or not the experience provided by your app requires some improvements.

In most cases, it is preferable to have a session interval that is as short as possible. Let us further demonstrate to you what this is. Consider it this way: if you pick up your phone a few minutes after using the app to watch YouTube videos on the app, it indicates that you enjoy using the app and can’t keep your hands off of it.

4. Lifetime Value

The above metric is an essential statistic for the growth of mobile businesses. It determines how much money a person spends while using a particular application. App developers and business owners can use it to determine how effectively they are monetizing their mobile apps.

Simply put, we can refer to the lifetime value as the total income that you make from a user before they stop using your app. It is an important metric because it refers to the overall cash you earn from a user.

5. Retention rate

The term “retention rate” refers to the percentage of individuals who continue using your application throughout a specified period. The user retention rate is the opposite of the rate at which users quit using your app. Simply put, it is the percentage of users who have continued to use the app even though it was made available to them.

Note: To get an app’s retention rate, divide the number of monthly users by the number of new installations of the app that occur each month.

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The Bottom Line

Launching your mobile app is the first step toward reaching your corporate objectives and ambitions. You must continue to keep track of app engagement data and evaluate how well your app is performing. Hence knowing what these metrics are vital.

Contact Qodeify for your mobile app development requirements. We are here to help!

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