Top 5 Important Characteristics of B2B eCommerce Platforms

What is a B2B eCommerce Platform?

Simply put, a B2B eCommerce platform is just an online shopping cart that other businesses, like wholesalers or distributors, may use to move their products through the ordering process.

B2B eCommerce platforms are utilized by many e-commerce giants, including eBay and Amazon. But B2B platforms can also be helpful for smaller businesses or startups who are just getting started and require assistance with their operations. B2B systems give everything a firm needs to carry out online sales.

Characteristics of B2B eCommerce

When looking for a B2B eCommerce platform, there are many different things to think about, but the following are some significant aspects you should consider.

1. Access Controls

Now that you are selling your own products, your website needs to be easy to use and straightforward while also considering the audience you are trying to reach. As an illustration of this, consider assisting proprietors of businesses who are now undergoing the process of upgrading their homes. Your website ought to be user-friendly for them, making it simple for them to explore while also supplying information and contact details concerning the things that you do.

2. Managing Corporate Accounts

Streamlining the process of creating and managing your business accounts will make things efficient for you. It will enable you to organize your accounts, collect the data from those accounts, and make important decisions that reflect your firm’s best practices.

3. The CMS

The appearance and functionality of your eCommerce platform will entirely depend on the CMS you are opting for. However, given that you are in charge of everything, it is reasonable to assume that it will be your responsibility to choose the appropriate CMS. There are many features that a decent content management system should possess.

4. B2B Catalog Management

A wide variety of business-to-business eCommerce software can be an appropriate fit for many organizations operating in various industry verticals. Some of them can be used for anything, which means you are free to use the whole feature set whenever you choose. Others are tailored to the requirements of a particular industry sector.

No matter what industry you are in, you can take advantage of fundamental features such as support for items and vendors, options for shipping, and more.

5. Self-service options

There are several B2B platforms available, each of which features different shopping lists that you can use to upsell more products to the clients. In addition, most of them let you make your list private, which means that you and your immediate team members are the only ones who can view it. This indicates that you have complete control over the information that is shared with your clients, which allows you to market directly to those clients.

In addition to this, you will probably discover that you want to include client reviews in your system and make them available to your staff so that they may be used to improve the services they provide to the clients.

Conclusion

Because there are so many eCommerce platforms available, it can be challenging to determine the best fit for your business. E-commerce platforms are vital to the success of your online store since they provide the necessary backend functionality. In order to give you an incredible experience, they need to be able to manage all of your orders and transactions and have a user-friendly interface.

Qodeify is here to assist you in the process of defining your B2B eCommerce platform if you are having difficulty doing so. We provide a wide variety of services, from creating interactive websites and mobile applications to SEO.