Opertray Division

Achieved ranking on competitive keywords.

In the first month of activity the Cost Per Action was reduced by 20%.

Challenge

With thousands of online searches for important keywords like ‘UPVC windows’ every month, the company lost precious leads because of poor search engine rankings. Online user engagement with the brand was minimal, with a skeletal website and negligible online presence.

Fenesta approached Qodeify to redesign its website, so that it looked more search engine friendly, professional and aligned with its positioning as a premium windows solution provider.

Solution

Qodeify divided the solution into three phases.

In the first phase, we redesigned the website to look more contemporary and professional. The webpage content was tailored to make the website search engine friendly.

Next, a detailed competitive analysis was done to evaluate the online competition. Then we did proper keyword research and optimized every page of the company’s website, creating effective meta tags. In parallel, our social media marketing team worked on creating visibility on popular social media channels like Facebook, Twitter, Instagram etc.

In the third phase, Qodeify began conversion optimization to increase the number of sales leads being generated from the increased traffic on the website. This entailed fine-tuning the design and copy of important landing pages, to get site visitors to submit enquiries, to get site visitors to submit enquiries, to get contact information for potential customers, thus generating a sales lead.

Results

After applying the right strategies, Fenesta began to rank on SERP. Within 6 months of time span, unique visitors increased by over 70% and page views increased by 30%. Traffic through organic search (Keywords) has increased by over 92%.

“A great company that helps us to improve Google rankings and overall website traffic. They have the right strategy and they’ve been awesome to work with.”