With the boom of social media platforms, it has given multiple opportunities for all the businesses to market themselves online. Hospitality industry is no difference. In this article, Qodeify’s social media experts will list out a few important marketing tips for you who are a part of this field.
Simply, Social Media Marketing (SMM) is the step by step process of making your brand strong on social media having a greater exposure in front of the targeted audience to have ultimate benefits. The process includes links to websites, making the profiles interactive with photos and videos, running ad campaigns over there and etc.
Is social media an appropriate way to market your hotel? Of course, it is. For an instance, take Facebook for an example where you can run ads, monitor their performance and engage with your existing and new customers. Some of the features on social media platforms behave as if they are tailor-made for the hospitality industry. Customer reviews and recommendations are a great example of this.
Identify the basic Social Media Strategy
First and foremost of running a successful campaign on social media, come into terms with the basic strategy you are going to use. Before moving forward you have to identify your audience and their interests. Then decide the platform you are going to use in taking the business to the next level. Study the best practices used for the hospitality industry online. Define the target audience and identify the influencers who could support your campaign.
Set your goals
Make sure these goals are specific and measurable. For example, do not the target of increasing the number of followers on social media, instead of the target to increase the bookings by a specific percentage. Then keep monitoring your progress. What are you trying to achieve through this campaign? Everyone involved in your social media strategy should be aware of the ultimate objective.
Optimizing the Social Media Pages
After finalizing a strategy and the objectives, optimize the social media pages of your hotel. Update them with all the necessary information about your hotel. The corporate information, exact location, contact details and even the content should be arranged mindfully since you start the campaign. Add the logo of your hotel as the profile picture and make it high in quality, upload high-quality photos of your hotel on the platforms and do not forget to link the social media pages to your website.
To stay relevant, be consistent on social media. Your followers will love this and they expect this from you. Do not stay without posting for a month and suddenly upload 3 or 4 posts at once. This will break your consistency and simultaneously affect your social media campaign. Plan a schedule for posting and try your best to follow it. When your followers are aware of and interested in your content, they will take time out to reach your profile which will garner you more social media shares on platforms like Twitter, LinkedIn and etc.
Utilize paid advertising
Yes, organically you could generate more bookings via social media. But it will make time to reach and gather an engaging and a quality audience. Hence you can opt for advertising on social media. Facebook advertising has been tested and proven to be a winner time and time again for many small businesses. So, why not try these options to have an edge over your competitors? Ability to target specific demographics, built-in re-targeting features and the humongous reach for your hotel are few reasons to use these advertising options. So, why wait when you can take your hotel to next level via social media? Yes, you might have trouble doing it yourself. That is why Qodeify is for.
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