A business should have a website just not for the sake of it. It should gain traffic and the new visitors should eventually be your customers. While some businesses are extremely successful with their websites, some just aren’t. Qodeify research team made an analysis on this and came up with few points that most of the businesses have neglected while creating their website. Continue reading.
Table of Contents
Make all the essential information available on the website itself
This is a simple and basic point where most of the businesses go wrong. Your website may get 100 out of 100 for its design and all other technical aspects, but it is a failure if it does not give out the essential business information that the customer might need. They could be the contact details, product descriptions and images, permanent address, directions to your business etc. You should neglect none of the above as it could influence your brand image in customers’ mind.
Content itself
“Nowadays, content is the king”. You might have heard this a lot. Then, it is high time to apply this mantra to your website as well. The quality of the content should be good and understandable at the same time allowing the reader to grab its core. Let me spill a secret on a reader’s behaviour. He/she always scan through the content first and then decide whether to read it completely or not. Therefore make interesting and engaging and content.
Mobile Friendly
53% of the global web traffic came from mobile users in the year 2019. So what does it mean? Most of the people with a mobile phone in their hands with an internet connection have access to your website and hence they could go through it and build their own perception about your business in their minds. What can you do to satisfy them and convert our potential customers to long term customers? You can make your site legible by keeping the content simple and enlarging the links so that the customers could easily click on them, you can keep the mobile site connected with your desktop, give your mobile site an app-like feel and also you can integrate your social media to the mobile site. It is important to keep in mind that, the mobile view is a reflection of your brand.
Just take a look at Qodeify’s seamless mobile interface
What is your Brand color?
Would you accept me if I say that, what people see gets stuck in their minds for a longer term than what they hear?
That is the nature of human psychology. You can convert this to your own advantage by making a visually appealing website for your business. Choose a brand color which is capable of leaving a long lasting impression on your potential customer’s mind.
Do you know that there is a meaning behind each color? Keep in mind to research on that as well when you are finalizing a color for your brand. Still if you find it hard to believe the impact of a color, let’s take one of the renowned brands for an example. What about KFC? What did you remember out of nowhere? Exactly, it is “the color red”. Be wise on selecting the color for your brand.
You could go for a single color or a mixture of colors like Google. But experts suggest not to use too many. .
Check out how (a business you helped to grow) whose website was created by Qodeify has branded themselves.
Font Types used on the Website
Did you ever think that, this could be a key factor affecting the quality of your website as it has something to deal with human psychology? If not, let me explain how.
See below what each font stands for,
Serifs: Trustworthy Fonts
Slab Serifs: Powerful Fonts
Sans Serifs: Friendly Fonts
(If you want Qodeify writers to further explain about these, they are willing to do it based on your comments. Let us know if you find these facts interesting and helpful)
The font style you are going to use should give an idea to the viewers about what your business stands for. The minimum the number of fonts used for the content, the better it is. The reason is, using more than 2 fonts could be a distraction for the viewer affecting the readability of your content.
Keep in mind to use consistent fonts all over your website. This will cement your brand and what it stands for in the website visitor’s mind.
So, these are the 5 tips on how to make your website look awesome and effective at the same time. If you have followed them in your current website, that’s great. If not, we suggest you to make the relevant changes before it’s too late. . Always remember, “One visitor is one potential customer.” Check out Qodeify’s portfolio below to see how we have applied these theories in our projects.
