The mobile phone industry took a huge blow as COVID-19 took control over the globe for a significant time. Although the virus has not settled down yet, smartphone giants have started to crawl back to where they were before the pandemic started to erupt. As the race for the supremacy within the mobile brands begins yet again, there is a slight change in the places they are starting from. According to the estimations from Garner, third quarter of 2020 has recorded more Xiaomi phone sales than the iPhones. Yes, it is quite shocking to see the incredible growth of Xiaomi within such a short span of time. Xiaomi has surprised the global market during its early years in the market as well.
The first Xiaomi smartphone was launched in 2011 and it showed a rapid growth in sales within China and triumphed over many reputed companies to become the largest smartphone company in the country in 2014.
During the 3rd quarter of 2019, Xiaomi sold 32.9 million handsets and it was 8.5 per cent of the market back then. This year during the same period, the number of mobile phones sold has grown up to 44.4 million which happens to be 12.1 per cent of the total share.
Apple was able to sell 40.6 million iPhones but it is a decline in number when compared with 2019 summer.
Samsung remained at the top proving their global dominance once more with 80.8 million mobile phone sales which happens to be a huge 22% of the total share.
The world expected Huawei to show a decline in their sales after their entry was banned in the US market, and that is exactly what happened. 65.8 million Huawei phones were sold during the 3rd quarter of 2019, and now taking a severe blow it has gone down to 51.8 million.
The first quarter and 2nd quarter of 2020 were complete washouts in sales for the mobile phone industry as there was 20% decline from the numbers in 2019.
The 3rd quarter of 2020 was a sigh of relief for these big brands as although there was a decline, it was just 5.7% from 2019. What has worked in favour is the Chinese market which has starting to function almost as usual. Stats prove that the business in Asia-Pacific and Latin American region has started to show growth as well.
Let us give you the reasons for the boom of business for Xiaomi. The contribution from the Chinese market is the main reason behind this success. Many believe that the delay of iPhone 12 might have affected the numbers in a big as well. One more fact is that Xiaomi benefitted immensely from the not so impressive performance of Huawei in its number of sales.